United States Designated Market Areas, 1996

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Description:: United States Designated Market Areas is a polygon theme representing groups of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share. DMAs are designed by A.C. Nielsen and define non-overlapping geography for planning, buying, and evaluating television audiences across various U.S. markets.
Creator:: Geographic Data Technology, Inc. (GDT) and Environmental Systems Research Institute, Inc. (ESRI)
Publisher:: Environmental Systems Research Institute, Inc. (ESRI)
Provider:: Columbia
Resource Class:: Datasets
Subject:: Boundaries and Society
Temporal Coverage:: 2000
Date Issued:
Spatial Coverage:: United States
Access Rights:: Restricted
Format:: Shapefile

United States Designated Market Areas, 1996 Datasets Columbia University Restricted content