U.S. Designated Market Areas 2000

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Description:: A U.S. Designated Market Area (DMA) is generally the group of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share.
Identifier:: ark:/88435/b8515p837
Creator:: Geographic Data Technology, Inc. (GDT)
Publisher:: Environmental Systems Research Institute, Inc. (ESRI)
Provider:: Princeton
Resource Class:: Datasets
Resource Type:: Polygon
Subject:: polygon, marketing, television, audience share, and market share
Temporal Coverage:: 1999, Fall, and 2000
Date Issued:: 2000
Spatial Coverage:: United States
Access Rights:: Restricted
Format:: Shapefile

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