U.S. Designated Market Areas 2002

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Description:: A U.S. Designated Market Area (DMA) is generally the group of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share.
Identifier:: ark:/88435/08612q00c
Creator:: Geographic Data Technology, Inc. (GDT)
Publisher:: Environmental Systems Research Institute, Inc. (ESRI)
Provider:: Princeton
Resource Class:: Datasets
Resource Type:: Polygon
Subject:: polygon, marketing, television, audience share, market share, and economy
Temporal Coverage:: 2000 and 2002
Date Issued:: 2002
Spatial Coverage:: United States
Access Rights:: Restricted
Format:: Shapefile

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